Cisco hosted a two day conference in partnership with Ragan Communications. Here’s some interesting nuggets.
- 57% of B2B companies acquire customers through corporate blog and 67% through Facebook.
- 70% of customers using social media to connect with friends and families. 23% connect with brands.
- Who owns Social Media? Public owns it and businesses must just engage.
- What brands think their customers want from Social Media and what customers actually want are very different.
- Messages to businesses on using Social Media – If you don’t lead others will and you won’t be in control.
- 54% of companies still block Facebook because they see no business value.
- Social Media is not just Facebook and Twitter. It is your blog, video site, product reviews and anything where people talk about you.
- 34% of Americans have used Social Media to rant or rave about a company, brand or product.
- Facebook fans are 28% more likely to continue using a product than non-fans.
Flickr photos : http://bit.ly/iwjRM5
Twitter tag: #ragancisco
Books recommended
Facebook Era by Clara Shih C
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