Disney publishes a number of children's books online at Disney Digital Books. This is an interactive story reader which brings some great books back to life in a fun interactive way.
Disney's Underkoffler talked about what sells in the children's apps category and mentioned the following.
- Keep it simple. Add fewer bells and whistles.
- Fine tune your marketing message. Remember that there is a buyer (parent) and then there is a user (child).
- Old is gold. Old content turned into apps and digital content is in demand.
Most importantly he noted that "Disney hasn’t seen any cannibalization in the digital channel, in fact, digital has only helped increase overall sales." You can read the original article in MediaBistro.
What are your thoughts? Has your digital content done better than you imagined? Has it cannibalized your other channels? Tell me in your comments below.
