Thursday, March 24, 2011

Bootstrapping? How you can keep your cost low.

If you are an entrepreneur and are bootstrapping, then you are probably going to watch every penny you spend. Here's how I kept my costs low when I founded StoryTruck . At the very early stage I only cared about these two.

1. Infrastructure Costs

  • I used my home as a office space and avoided renting an office space. This alone saved hundreds of dollars.
  • If you are building a web based product, look for hosting services. Although Amazon's EC2 is the default choice of entrepreneurs, if you look around, you'll notice that there are cheaper and equally reliable services. I chose to go with My Hosting's VPS solution for a fixed monthly cost. 
  • You'll  need a good reliable source repository and bug tracking system. I chose SourceRepo because it was the cheapest. After a year, I can say it was the cheapest and it is reliable!
2. Development Costs
The next biggest cost is your development cost. If you are a developer yourself, then you can probably get away with this. But I found that I needed some help so that I could spend my time on other things. I addressed it as follows.
  • Choose your programming language and platform wisely: I chose Php over .Net because I could find more Php programmers and at cheaper rates.
  • I also found that hosting a Php site was far cheaper than hosting a .Net solution in terms of the hosting cost.
What do you think? Are there other ways of shrinking costs?